H&M launches a new clothing collection made from captured CO2 emissions.

H&M just announced its partnership with carbon recycling company LanzaTech to launch a new clothing collection made from captured CO2 emissions. The partnership is in fact with H&M’s new sportswear brand H&M Move, which was launched in the summer of 2022.

LanzaTech is able to capture CO2 emissions, keep them from entering the atmosphere, and recycle those emissions to make useful products. In this specific instance, the business will add carbon dioxide from steel mills that was captured to bioreactors, where it will be converted into thread that can be used to make clothing.

Essentially, the CO2 is converted into the same material used to make polyester, thus, it will help curb the pollution that occurs in the traditional polyester makes

⁠⁠⁠⁠The capsule collection made with CarbonSmart™ polyester, a ground-breaking material using repurposed carbon emissions.

The new H&M collection will feature a three-piece set for women, consisting of a jumpsuit, tights and a top – all made of LanzaTech CarbonSmart™ polyester with a DryMove™ finish

This partnership enables H&M Move to explore innovative materials and playing our part in helping to create more sustainable sportswear in the future

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