Sainsbury begins “Taste Me, Don't Waste Me” program to reduce food wastage.

Supermarket Sainsbury begins “Taste Me, Don't Waste Me” program to reduce food wastage.

Customers at Sainsbury's have the option to purchase £2 boxes of produce that would otherwise go to waste.

The boxes, which will be available at 200 UK stores, will include a variety of edible goods that the supermarket chain considers surplus.

According to Sainsbury, "This can be due to a variety of reasons, for instance, one piece of fruit in a pack may be damaged but the others are fine to be sold."

The programme, Taste Me, Don't Waste Me, is a component of the company's effort to reduce food waste by half by 2030.

After a successful trial in January, the boxes will now be sold in over 200 select supermarkets across the nation.

The "Taste Me, Don't Waste Me" boxes will come with a selection of extra fresh produce that would have otherwise gone bad. Given the rising cost of living, the boxes will be sold for less money to ensure that customers have access to reasonably priced healthy food.

The boxes are available in the fresh produce aisles of Sainsbury's, and each item is carefully chosen to guarantee its continued freshness. The project is a component of the retailer's pledge to reduce food waste by half along its value chain by 2030.

The step is the latest in a string of initiatives Sainsbury’s has launched to help customers access affordable fruit and vegetables. Currently, Sainsbury’s is offering £2 top-up coupons as part of the Government-funded NHS Healthy Start scheme, to help low-income families in England, Wales and Northern Ireland to purchase fresh, frozen and tinned fruit and vegetables.

To assist consumers in reducing food waste, Sainsbury's also started removing "best before" dates from over 100 product lines last year, including pears, onions, tomatoes, and citrus fruits, with over 130 lines to follow.

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