5 Ways to Improve Sustainability Campaigns with Augmented Reality
Online consumers, particularly members of Generation Z and Millennials, are speaking up more than ever about the value of sustainability. Approximately 85% of this group believes that it is crucial for businesses to embrace eco-friendly practices. With increased understanding, consumers' purchasing decisions are no longer only influenced by the product's effectiveness. The demands of the planet and the community are also included.
Businesses have turned to ecological practices from ethical sourcing and fair employment to eliminating waste and boosting recycling. Digital marketing solutions are now being used to showcase these experiences to the customer
Augmented Reality has become central to sustainable marketing plans, as this not only reduces the harm they might produce to the environment and promote sustainability. Here are some ways AR can be used to create sustainable marketing
1. In-store augmented reality experience.
Around 20% of worldwide carbon emissions are a result of transportation each year. AR shops and in-store experiences don’t require customers to travel or be physically be present in-store to make purchases, This not only increases brand engagement, lower return rates and lowers carbon footprint. Brands are making it easier for users to visualize in 3D the exact size and fit of their prospects’ desired items so they could immerse themselves in exceptional experiences, all while supporting the environment’s sustainability, regardless of whether they are looking for furniture, kitchen appliances, beauty products, eyewear, footwear, or any other alternative.
2. Try-ons in a virtual environment
Technologies like AR, virtual try-ons, and evidence-based skin analyses give brands new ways to personalise their customers’ experiences. Businesses can digitally guide customers to the best products for them, which not only increases the conversion rate and customer satisfaction but also reduces returns and overconsumption.
Customers have an alternate method—AR try-on—to determine which lipstick colour worked best for them without having to purchase several different shades. Globally, the cosmetics business alone is in charge of producing almost 120 billion packaging units each year. Packaging, however, is only one aspect of the issue. The trash produced by the cosmetics and beauty industry also includes unsold or returned goods as well as unused apparel and beauty products that are kept in clients' closets and bathrooms. Retailers can cut back on the waste they generate by personalising their products.
3. Placement of products in situ and visualization
Customers can view how products, such as notebooks, coffee tables, and pet beds, would seem in their surroundings thanks to AR-enabled product visualization. Benefits are multifold, customers are less likely to make poor purchases decisions and, consequently, less likely to return things if they can more accurately assess if a product would suit their homes or lives. Retailers can consume less fuel because there are fewer things to deliver. CO2 emissions are decreased as a result. Additionally, merchants use and dispose of less plastic packaging the fewer returns they have to deal with.
4. AR Filters / Face Filters
A fun way of engaging with the consumer is via are social media's version of Augmented Reality- AR Filters. They're hyper-immersive, available on Instagram, Facebook, TikTok and Snapchat and can be custom-made, cost-effectively and fast to implement. These filters are highly engaging with some AR Filters getting billions of impressions.
The more immersive and creative the AR filter, the more shareable the content. Rather than paying for outreach, allow social media users to do this heavy lifting for you. AR filters can be used for engaging people around a pressing causes. Consumer attention can be drawn to urgent issues by using AR filters. They may travel to the mountains of India, the mangroves of Thailand, or the coral reefs of the Philippines by just using the front-facing mobile camera. Explore the damaged environment, and with the help of augmented reality (AR) filters They could also discover how the world has been envisioned, reconstructed, and restored.
5. Gamification
Businesses can produce augmented reality games to make learning about sustainability more entertaining for a further increase in interactivity. Research on important environmental issues, such as climate change, ocean plastic pollution, and conservation, is being brought to life through games.
Offering a guide to making your sustainability message more appealing and accessible by utilising games and social simulations, these games assist to draw the connections and drive players to become involved by engaging audiences to learn, act, and grow into environmental do-gooders.
6. Connected packaging solutions
Businesses' corporate social responsibility programmes may benefit from connected packaging. Customers that use AR-based solutions can get information digitally, which can save a lot of paper. Using an AR sticker, for example, can create an interactive user experience that highlights a brand's sustainability efforts Some businesses utilise linked packaging to visualise their brand's sustainability journey or to offer consumers helpful sustainability advice.
Young individuals in a small handful of highly connected countries can claim that AR is already commonplace, but for other people, the situation is very different. Many nations around the world have not yet reached their full potential for transformation; they require solutions that tackle current issues for the benefit of society as a whole.
Policymakers, technologists, innovators, small and medium businesses, and major organisations must work together to bring Augmented reality technology into the mainstream. This has the potential to be a significant catalyst for the development of fully empowered, sustainable, and inclusive digital societies.
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